International Business A Global Perspective Book là cuốn sách dành cho dân kinh doanh chuyên nghiệp
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PrefaceIn the shadow of globalization and all the other world developments we havedecided to write a book on international business from a global perspective,and not just from the European, the American, the German, or the Japanesepoint of view.
We have included a lot of primary information that were basedon interviews of several individuals from around the world, and also fromour own international experience as educators, researchers, and consultants.Several chapters were written by specialists in their own field and theircontributions are extremely valuable to the final version of the book.
The book consists of two parts. The first part consists of sixteen chapters,with the last four being a practical application of how it is to do business incertain regions of the world.Each chapter begins with an Opening Case and a stimulating question.The main body of each chapter consists of a theoretical framework thatresults from primary and/or secondary data, and the chapter ends with aClosing Case with a stimulating question.
Chapter summary and review anddiscussion questions are found at the end of each chapter, and practical tipsare found in some chapters, wherever appropriate.